Product, Strategy and Analytics Consultant, Startup Mentor, Lecturer, Writer and Entrepreneur.
Seasoned Consultant with vast 'hands-on' product management and startup experience.
Writes and lectures on Product Strategy and entrepreneurship.✔+15 years' experience in consumer Web & Mobile apps ✔Strong understanding of consumers, habits and user flow ✔Expertise in Product Strategy ✔Vast UI/UX experience ✔Analytics expert - highly experienced in all popular web & mobile tools ✔Execution-oriented manager and leader with strong project management skills ✔Strong technical understanding, communicating with developers "in their language" ✔ Proficient in Agile methodology ✔Always up-to-date on the most recent trends and technologies.Visionary Entrepreneur at heart - Innovator in spirit - Product Consultant by trade - Lecturer with passion.
"Good things don't come to those who wait
They come to those who show up"
"The growth journey begins where your comfort zone ends"
- Yoav -
Product Strategy and Analytics Specialists
Owner & Chief Product Strategy Consultant
Y-Perspective is a boutique consulting firm with an absolute goal of being our clients closest advisers and confidants. We take pride in being your men in all aspects of our work. We defy that notion that consultants remain at 30,000 feet and keep their hands labor free. We are always hands-on. We’ll never beautify reality and will never hesitate to speak our mind. Even when it contradicts your gut feeling, but our experience tells us you’re making a mistake.Our specialty services:- Product Strategy- Analytics - Strategy, Workshop, Courses
- Optimization (revenue, engagement, retention, virality, etc')- Product Management as-a-service / substitute PM (maternity leaves or other reasons)- Business Strategy (specifically for StartUps)- Mentoring for startup CEO and PMs- Product-Market-Fit Due Diligence- Digital Marketing PlanningWe also do pro-bono consulting for early stage entrepreneurs
The Product Leadership Course
Founder & Head Instructor
A global, online, 12 weeks, personal course.
Built for experienced PMs with limited time to spare.
Road-mapped by/for product managers
Product leadership is the next step in the self and professional development of any experienced product manager.
Don't keep up with changes, learn to lead them!
These are the skills that will help you to not just keep up with the changes, but rather be at the forefront and lead both their implications and holistic implementation within your company.
Creating a real change requires a real change in the approach - and mindset.
Traditional Product Management courses typically focus on reaching proficiency in a wide range of technical skills and conventionally associated topics such as engagement, retention, agile planning, etc. while completely ignoring crucial "soft-skills", thinking they are too soft for product, and leave them out of the curriculum.
In the Product Leadership Course, crucial skills such as efficiency, goal setting, decision making, essentialism, influence, change and empathy are at its' core.
The Startup CEO Course
Global, online, 18 weeks, personal course
CEOs are a unique bread. You're never truly qualified and most of your challenges are never foreseen. Startup CEOs will mostly have it the hardest...
Not having a boss is one of the reasons we do it. Yet it's also our biggest weakness. Apart from the set of skill you'll obtain in the course, you'll also gain and contribute to your kin. The only people who can truly understand the challenges you face and loneliness that comes with it.
A significant part of the course is working together, commenting on each others' work, giving advice, hacking solutions. Through the course you'll come to learn that the more you contribute and give to make your fellow CEOs better, the better you will become at finding solution to your own challenges. You'll learn to give critical comments in a manner that will have them be openly received. You'll learn to open up to different perspectives and to embrace and demand the utmost direct and critical comments.
Recent Publications by Yoav Yechiam
'Never give up' is an awful startup strategy
Hackernoon - September 19, 2019
Product Strategy, Startups
What is Product Leadership — really?
Product Coalition - April 21, 2019
Leadership, Product Leadership, Strategy
K.I.S.S? — my ass!
Product Coalition - March 18, 2019
Keep-it-simple-stupid, Product Strategy
Startups fail because CEOs have lousy bosses
VentureBeat - November 25, 2018
Startups, Management, Education
Why do you Need to Rethink Your Analytics Strategy?
Mind the Product - October 11, 2018
Analytics, Strategy, Product Management
Life beyond Google Analytics: Choosing the best tools for the Job
Mind the Product - February 14, 2018
Analytics, MixPanel, Product Management
Could the 3rd most popular TED Talk of all time simply be wrong?
Product Management Insider - November 2, 2017
The Product Strategy Manifesto (part 2)
Medium - June 29, 2017
Product Management, Strategy, Tactics
What the f*ck is product strategy?
VentureBeat - June 4, 2017
Product Management, Strategy, Product / Market Fit